25+ YEARS EXPERIENCE
Background
B2C
B2C
B2C
Travel & tourism, hospitality, news & information, employment & recruitment, real estate, automotive, events, commemoration, single copy & subscription-based sales
B2B
B2C
B2C
Media advertising, event sponsorships, sports marketing, community service, classifieds, workplace volunteering, account-based sales
B2E
B2C
B2E
Teacher-led travel, educational technology & publishing, instructional content, scholastic journalism, professional development, enterprise-based sales
Impact
Content
Content
Content
Reporting, feature writing, marketing copywriting, thought leadership, customer success, case studies, product knowledge
Growth
Content
Content
Lead generation & nurturing, sales qualification support, media impressions, traffic & engagement, social media, conversions
Insight
Branding
Branding
ROI tracking, lead attribution & scoring, marketing automation, CRM integration, funnel & pipeline support, budget management
Branding
Branding
Branding
Messaging development, market awareness, value propositioning, framing & positioning, segmented buyer journeys
Experience
Strategy
Resources
Strategy
Product marketing, content & thought leadership, print & digital display advertising, email, point of purchase, events, direct mail, TV & radio
Skills
Resources
Strategy
Project management, campaign development, sales collateral, advertising, PR & media relations, financial budgeting & tracking
Resources
Resources
Resources
Department leadership & vendor management, responsive marketing software, integrated SEO technology, digital media platforms
Contact
Address
Phone
Address
(214) 735-0291
Address
Address
Address
Kevin Sharpe
8404 Forest Lane, #401
Dallas, TX 75243
About
With over twenty-five years of comprehensive marketing and communication experience, I wear many hats while delivering hands-on leadership. My adaptive background and evolving professional growth demonstrates proven success in brand awareness and engagement that drives demand generation, lead attribution, and sales enablement.
History
HMH/Heinemann Publishing - 2022-Present
Educational Publishing, Instructional Resources, Professional Development (Dallas, TX)
Sr. Product Marketing Manager- Math@Heinemann
Innovations for Learning - 2021-22
Early literacy tutoring philanthropic nonprofit (Dallas, TX)
Head of Marketing, Community Outreach
Istation - 2013-21
K-12 Educational Technology Company (Dallas, TX)
Vice President of Marketing - 2019-21
Senior Director of Marketing - 2018-19
Director of Marketing Communications - 2016-18
Marketing Manager - 2013-16
EF Educational Tours - 2011-13
K-12 Educational Tourism & Hospitality Company (Dallas, TX)
Sales Manager
The Dallas Morning News - 1999-2011
Major Metropolitan Newspaper and Digital Media Company (Dallas, TX)
Marketing Communications Manager - 2010-11
K-12 Educational Circulation Manager - 2003-11
Senior Marketing Copywriter - 1999-2003
Taylor Yearbooks - 1998-99
K-12 School Yearbook Publishing Company (Dallas, TX)
Marketing Communications Specialist
Council Bluffs Community School District - 1995-98
k-12 Public School District (Council Bluffs, IA)
High School English/Mass Communications Teacher
Grandview C-4 School District - 1992-95
K-12 Public School District (Grandview, MO)
High School English/Mass Communications Teacher
Herff-Jones Yearbook 1991-92
K-12 School Yearbook Publishing Company (Cedar Rapids, IA)
Educational Publishing Consultant
Education
The University of Texas, Dallas 2011-13
Masters of Art (Dallas, TX)
Emerging Media and Communication
Northwest Missouri State University - 1986-91
Bachelors of Science in Secondary Education (Maryville, MO)
English and Journalism
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