DFW Dart Dude
Promoting public transportation solutions
The Front Burner Blog - "A Daily Conversation about Dallas" from D Magazine calls Kevin Sharpe's online adventures "inspiring and curiously humorous," as he promotes ways to live life in Dallas without a car.
This real world grad school project merges community engagement and emerging media to promote the value of public transportation as a lifestyle option. YouTube videos connect the light rail system with local landmarks and public destinations. Features challenge the community's powerful car culture.
Establishing a media influencer while leveraging video to bring riding public transportation to life with humor and fearless enthusiasm, DFW DartDude is an award-winning promotion. that makes local audiences feel right at home in their own back yard thanks to the DART light rail system.
The case for public transportation
A multi-media contest for public transportation commuters selected this video entry as the winner. Recorded on location in Berlin, DFW DART Dude explains how the money he saved commuting to school and work on DART paid for his first trip ever to Europe.